"[Wilson] has this strange inability to censor himself, and he'll say these things that are sometimes quite caustic or end up creating some kind of violent reaction, you know. But, you know, I admire that."

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I admire firms that have achieved a real differentiation from their competitors. Nike is all about mastering sports. Apple is all about creating technologies to make life easier and better. Audi is is all about introducing new technologies to make automobiles safer and better performing.

— Philip Kotler